Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a determination to succeed despite initial challenges. In her early days, she would often receive inquiries from potential clients, yet she had no real clientele to speak of. To maintain appearances, she would tell them that her services were fully booked, even though that was far from the truth.
Fast forward sixteen years, and India has cultivated a prestigious list of clients, including notable figures like former President George W. Bush and pop icon Mariah Carey. Her firm caters exclusively to individuals with an annual income exceeding $100 million, individuals who seemingly have access to anything they desire. What sets India apart is her personalized and attentive approach to providing services that go beyond mere luxury.
India emphasizes that while her clients may have powerful networks, it is the genuine care and attention to detail that truly makes a difference. Drawing from her previous experience as a server, she understands the nuances of human experience, allowing her to connect deeply with her clients and ascertain their specific desires.
Her extensive network encompasses over 2,000 relationships with professionals in the hospitality sector, which enables her to curate extraordinary travel and dining experiences tailored to her clients’ visions. India prides herself on interpreting their needs quickly and accurately, facilitating experiences they may not have the time or means to realize on their own.
While India strives to provide exclusive opportunities, her focus remains on the authenticity of the experience rather than simply the glamour. She expresses reservations about the appeal of some high-end venues, preferring to recommend more engaging alternatives. For instance, she opts for innovative dining experiences over traditional three-Michelin-star restaurants.
Her unique offerings have led to memorable moments for her clients, including a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. Additionally, she often arranges for clients to meet influential personalities during meals, such as breakfasts with the Hermes family and lunches with the Fendi family in Rome.
At times, her clients prefer simple comforts, as demonstrated when she ensured that former President Bush had his favorite peanut butter and non-alcoholic beer during his visit to Ethiopia, complemented by the welcoming sight of local children in Texas Rangers caps.
India’s commitment to authentic experiences is evident in her daily interactions, where she engages with everyone from cab drivers to restaurant staff. She believes that the essence of the world lies not only in luxury but also in genuine and meaningful experiences that her clients seek.