Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008, with a strategy of projecting success even before having a solid client base. Initially, she faced skepticism, even from her husband, as she managed inquiries from potential clients while having no bookings.
Fast forward sixteen years, and her business has flourished, attracting high-profile clientele, including world leaders and celebrities, all of whom generate over $100 million annually. India emphasizes that her approach goes beyond mere luxury; it focuses on genuine connections and understanding the unique needs of her clients.
India draws from her previous experience as a server to cultivate an empathetic approach, which she believes is crucial in delivering tailored experiences. Her extensive network, referred to as her “black book,” consists of over 2,000 contacts across the hospitality sector, allowing her to create personalized travel and dining experiences.
She prioritizes meaningful experiences over simply securing access to exclusive venues. For instance, while she could arrange a reservation at the notable French Laundry restaurant, she prefers promoting more unique options like Single Thread Farms, as she believes they offer more engaging experiences.
Moreover, India has orchestrated extraordinary events for her clients, such as candlelight dinners in Versailles and brunch on the Arc de Triomphe. She often combines dining experiences with interactions with influential personalities, having facilitated meals with the Hermes and Fendi families.
In some cases, simplicity dictates her arrangements. During a trip to Ethiopia, she ensured former President George W. Bush had familiar comforts, such as peanut butter and non-alcoholic beer, while also providing him with memorable local encounters.
Ultimately, India’s philosophy underscores the importance of authentic experiences and genuine interactions. She dedicates time to engage with people, from cab drivers to restaurant staff, to uncover the most unique options for her clients, showcasing that luxury is about more than opulence; it’s about connection and authenticity.