Jaclyn Sienna India established Sienna Charles, her boutique travel concierge service, in 2008 with a strategy of projecting success. Initially struggling to secure clients, she would frequently turn away potential customers by claiming her services were fully booked. Over the years, however, this approach has borne fruit, and India now caters to an impressive roster of high-profile clients, including world leaders and celebrities who make upwards of $100 million annually.
India emphasizes that her service goes beyond mere luxury. She believes that her clients, despite their wealth and connections, often lack the time and creativity necessary to realize their visions for travel experiences. Drawing from her past experience as a server, she understands the importance of empathy and personal connection in fulfilling her clients’ desires. This genuine care is what India sees as a key differentiator in her service.
Sienna Charles is renowned for its extensive network within the hospitality industry, boasting a “black book” with over 2,000 contacts that include luxury hotels, yachts, and fine dining establishments. India takes pride in curating unique experiences tailored to her clients’ specific needs, often bypassing traditional luxury in favor of something more meaningful. For instance, while she could easily book a table at the renowned French Laundry, she prefers to recommend more engaging culinary experiences, such as those offered by Single Thread Farms.
Notably, India has orchestrated extraordinary moments for her clients, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. She also appreciates the importance of personal touches; for instance, when arranging for former President George W. Bush during his trip to Ethiopia, she ensured he had his favorite comforts from home.
India’s philosophy centers on authenticity, as she believes the world offers a rich array of experiences that transcend mere luxury. She actively engages with everyone around her—from cab drivers to restaurant staff—seeking the most intriguing options to share with her clients. Her commitment to providing unforgettable and genuine experiences has made her a standout in the concierge industry.
In summary, Jaclyn Sienna India’s journey from humble beginnings to serving some of the world’s wealthiest individuals exemplifies the power of perseverance, empathy, and authentic connections in creating truly special experiences. With a dedication to caring for her clients and an eye for the extraordinary, Sienna Charles continues to redefine what luxury travel can mean in an ever-evolving world.