Jaclyn Sienna India, the founder of Sienna Charles, established her luxury travel concierge service in 2008 with a vision of success, even if it meant initially projecting an image of being more established than she truly was. At the outset, she often received inquiries from potential clients after they saw her name in articles, yet she had no actual bookings. To manage these situations, she would say they were fully booked with high-net-worth clients.
Fast forward sixteen years, and India now boasts an impressive roster of clients, including world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her concierge service caters exclusively to affluent individuals earning over $100 million annually, providing them with exclusive travel experiences.
India attributes her success to the genuine care she invests in her clients and a previous career as a server, which honed her understanding of customer needs. She maintains a vast network of over 2,000 contacts within the hospitality sector, which aids her in curating personalized travel and dining experiences.
Her service is not solely about access to exclusive spots; rather, it’s about crafting meaningful and worthwhile experiences. For instance, while she can arrange entries to renowned venues like the Michelin-starred French Laundry, she often prefers to suggest experiences she finds more compelling, such as those offered by Single Thread Farms.
India’s particular focus is facilitating unique, one-of-a-kind events for her clientele. She has organized special experiences like a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. Additionally, she often coordinates meals with influential figures, such as arranging breakfast with the Hermes family and lunch with the Fendi family in Rome.
On occasion, her clients have simpler requests, highlighting her versatility. For instance, when Bush visited Ethiopia, she thoughtfully sourced local comforts for him, including peanut butter and non-alcoholic beer, and arranged a warm welcome with children wearing Texas Rangers caps.
Ultimately, India’s commitment to authentic experiences and personal connections is what sets her service apart. She emphasizes that luxury is not just about extravagance, but also about genuine, memorable moments that resonate with her clients’ individual preferences.