Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with a clear intent: to project success even before it materialized. Initially, she faced skepticism from those close to her, including her husband, as she would receive inquiries about exclusive trips, despite having no actual clientele.
Fast forward sixteen years, and India’s perseverance has paid off. She now caters to an elite group of clients, including high-profile figures like former President George W. Bush and celebrities such as Mariah Carey. Her clientele typically consists of individuals earning over $100 million annually, who often have access to everything. So, what distinguishes India’s services?
India emphasizes emotional connection and genuine care in her approach. Drawing from her previous experience as a server, she understands the nuances that drive human interactions. This focus on relationship building has allowed her to compile an extensive network of over 2,000 contacts in the hospitality sector, which includes luxury hotels, yachts, and fine dining establishments.
The key to her success lies not only in securing access to exclusive venues but also in ensuring her clients enjoy meaningful experiences. India recalls how she opts not to recommend the acclaimed French Laundry restaurant, believing that experiences like dining at Single Thread Farms in California offer greater value.
India’s services often lead to unique and remarkable events. For instance, she has organized candlelight dinners in Versailles and brunches on the Arc de Triomphe. She also strives to integrate personal connections into dining experiences, having arranged meals with the Hermes and Fendi families.
At times, her clients request simpler comforts. When Bush visited Ethiopia, she ensured he had familiar snacks like peanut butter and non-alcoholic beer, while also arranging for local children to greet him in Texas Rangers caps.
India emphasizes her commitment to truly caring for her clients, engaging with everyone during her travels to uncover unique experiences. She believes that the world offers more than just luxury; it presents an array of authentic experiences that her clients seek.