Jaclyn Sienna India, the founder of the luxury travel concierge service Sienna Charles, has turned her initial ambition of “faking it until making it” into a successful business over the past 16 years. Established in 2008, Sienna Charles now caters to a high-profile clientele that includes notable world leaders such as former President George W. Bush and celebrities like Mariah Carey. Her client base consists of individuals earning over $100 million annually, who often possess the means to create extravagant experiences on their own.
So, what distinguishes Sienna Charles from other travel services? India attributes her success to an intrinsic focus on genuine care and understanding. Drawing from her previous experience as a server, she emphasizes the importance of connecting with clients on a personal level. “It’s care. It’s leading from the heart,” she states, highlighting that while her clients may hold powerful positions, it is the personal touch that ultimately gets things done.
With an extensive network of over 2,000 industry connections, including hotels, yachts, and restaurants, India curates unique travel and dining experiences tailored to her clients’ desires. “They already see it; they just don’t have the tools, the time, the access, and the creativity to be able to fulfill that,” she explains. Her ability to quickly grasp and fulfill a client’s vision is a hallmark of her service.
India’s focus is on crafting memorable experiences beyond luxury. For instance, she prioritizes unique and unforgettable events rather than simply booking renowned venues. She creatively assesses what resonates with her clients, even turning down popular spots like the French Laundry in favor of more intriguing alternatives, like Single Thread Farms.
Her approach extends to arranging exclusive experiences that blend leisure with interaction. She has organized brunches with renowned families such as the Hermès and Fendi families and facilitated a candlelight dinner in Versailles, as well as a brunch on the Arc de Triomphe. Additionally, she values personal touches, such as ensuring former President Bush had familiar comforts while traveling, like peanut butter and non-alcoholic beer, all while surrounded by welcoming local children.
Overall, India is committed to providing authentic and meaningful experiences, proving that luxury encompasses much more than opulence—it lies in the deep connections and genuine moments created along the way.
This story serves as a testament to the power of passion and personal relationships in building a successful business. It demonstrates how a thoughtful approach to customer service can enhance experiences and create lasting memories, even for the wealthiest individuals.
Summary: Jaclyn Sienna India, founder of luxury travel concierge Sienna Charles, has transformed her initial struggles into a thriving business that serves high-profile clients. Her emphasis on personal connections, empathy, and unique experiences sets her apart in the luxury market. By focusing on authenticity over mere luxury, India curates memorable events that meaningfully engage her clients, proving that care and understanding can lead to extraordinary service.