Jaclyn Sienna India established her boutique travel concierge, Sienna Charles, in 2008 with a resolve to succeed, even if it meant starting from scratch. Initially, she faced skepticism from her husband as she received inquiries from potential clients while having no actual customers. She cleverly deflected these calls by claiming to be fully booked with high-net-worth individuals.
Fast forward 16 years, and India’s effort has resulted in a thriving business that includes high-profile clients such as former President George W. Bush and singer Mariah Carey. Her clientele typically includes individuals with annual earnings exceeding $100 million, suggesting they already enjoy a life of luxury. So, what does India offer that these affluent clients cannot arrange themselves?
India emphasizes that the key to her success lies in genuine care and empathy. Drawing from her experience as a server for five years, she understands the nuances of human interactions. She believes that paying close attention and showing care is essential in fulfilling her clients’ needs.
Sienna Charles features an extensive network of over 2,000 connections in the hospitality sector, including yachts, high-end hotels, and renowned restaurants. This network allows India to curate exceptional travel and dining experiences tailored to her clients’ visions. She prides herself on grasping her clients’ desires quickly and turning those ideas into reality.
Importantly, India is not just aiming for glamorous experiences; she focuses on the significance and authenticity of those moments. For instance, she bypassed the well-known French Laundry restaurant in Napa, instead opting to promote the more unique Single Thread Farms for her clients’ dining experiences.
Her creative arrangements often include extraordinary occasions, such as organizing a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Additionally, she seeks to facilitate interactions with remarkable individuals, such as the Hermes and Fendi families, enriching her clients’ experiences.
Occasionally, her clients’ requests are more straightforward. When Bush visited Ethiopia, she made sure he had familiar comforts like peanut butter and non-alcoholic beer, and he was welcomed by local children wearing Texas Rangers baseball caps.
Ultimately, India’s philosophy centers on authentic experiences rather than mere luxury. She values every interaction, from conversations with cab drivers to restaurant staff, striving to discover intriguing options that resonate with her clients. She believes that true experiences encompass much more than opulence; they embrace a wider spectrum of the human experience.