Jaclyn Sienna India established Sienna Charles, her travel concierge service, in 2008 with the intention of projecting success even before it was realized. At the time, she initially faced skepticism from her husband as they received inquiries from potential clients based on articles featuring her service, despite her lacking any actual clients.
Fast forward sixteen years, and India’s strategy has proven successful. She now caters to an exclusive clientele that includes notable figures like former President George W. Bush and celebrities such as Mariah Carey. Her services target individuals who generate over $100 million annually, thus fulfilling the needs of those who seemingly have everything.
India attributes her success to a genuine approach, emphasizing that the key to her service is not simply access, but the care she offers her clients. Having worked as a server for five years before starting her business, she understands the importance of personal connection and attentiveness.
Sienna Charles maintains a vast network of over 2,000 relationships within the hospitality sector, giving her the ability to craft unique travel and dining experiences. She emphasizes the importance of understanding her clients’ visions and translating them into reality, providing tailored experiences they might not be able to achieve independently.
Rather than focusing on well-known venues, India prioritizes experiences that are meaningful. For instance, she seems to prefer recommending places like Single Thread Farms over the more traditional French Laundry for luxury dining.
India’s curated experiences range from lavish events to simple comforts. One notable arrangement was a candlelight dinner in Versailles, while another included a brunch atop the Arc de Triomphe. Additionally, she catered to Bush’s needs during a trip to Ethiopia by ensuring he had familiar comforts like peanut butter and non-alcoholic beer, while also providing a warm welcome from local children donning Texas Rangers caps.
Her approach is rooted in a genuine care for her clients, which she demonstrates by engaging with everyone around her, from cab drivers to restaurant staff, in order to discover authentic experiences. India believes that true luxury isn’t just in the exquisite, but in the rich, genuine experiences that resonate with her clients.