Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with a mission to succeed through determination and resilience. Initially, she faced skepticism from her husband as she fabricated success while receiving inquiries from potential clients without having any of her own.
Now, after sixteen years of hard work, India has built a remarkable clientele that includes multiple world leaders and celebrities, such as former President George W. Bush and Mariah Carey. Her services cater to high-net-worth individuals earning over $100 million annually, who typically have access to everything they desire. So, what sets her offerings apart?
India emphasizes that while her clients are often more powerful and connected, it’s the personal touch and genuine care that make the difference. Drawing from her five years of experience as a server, she understands the importance of attention and consideration in making her clients’ experiences special.
Sienna Charles features a “black book” of over 2,000 contacts within the hospitality industry, including luxury hotels, upscale restaurants, and yacht services. This network allows India to create tailored travel and dining experiences that reflect her clients’ visions. She excels at interpreting their desires and translating them into reality.
Her aim is not just to book glamorous venues but to ensure that each experience holds true value. For instance, she prioritizes unique dining opportunities over well-known establishments, favoring innovative chefs and concepts. While she could easily secure reservations at famous restaurants like the French Laundry, she prefers to highlight venues that offer more exciting culinary experiences.
Beyond extravagant dining, India also arranges personalized events, such as candlelight dinners in Versailles or brunch atop the Arc de Triomphe. She believes in combining meals with memorable encounters, having arranged breakfasts with the Hermes family and lunches with the Fendi family in Rome.
In some cases, her clients prefer simpler comforts. For example, when Bush visited Ethiopia, she ensured that he had his favorite peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India concludes that her genuine care for people extends beyond luxury, emphasizing the importance of offering authentic experiences that resonate with her clients’ desires. She engages with everyone around her, from cab drivers to restaurant staff, to uncover unique options that enhance her clients’ journeys.