Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the aim of succeeding through determination and confidence. Despite having no clients initially, she would turn away inquiries by claiming to be booked with high-net-worth individuals.
Fast forward sixteen years, and India has established a prestigious client list that includes former President George W. Bush and renowned celebrities like Mariah Carey. Her clientele consists of individuals earning over $100 million annually, who often already possess all material possessions. So what does India offer that they cannot access themselves?
India believes that her success lies in her empathetic approach. She emphasizes the importance of care and emotional connection over mere networking prowess. Drawing from her experience as a server, she understands the nuances of personal interaction and prioritizes understanding her clients’ needs.
Sienna Charles boasts an extensive network of over 2,000 contacts within the hospitality sector, allowing India to create bespoke travel and dining experiences. She interprets her clients’ visions and converts them into reality, often with only minimal guidance.
However, her services are not solely about securing access to exclusive venues; she aims to provide meaningful experiences. For instance, despite the prestige of the three-Michelin-star restaurant French Laundry in Napa, India opts not to promote it, favoring more unique dining experiences like Single Thread Farms instead.
India’s focus on creating tailor-made experiences often results in extraordinary events. She has organized a candlelit dinner at Versailles and brunch on the Arc de Triomphe. Additionally, she ensures her clients have enriching encounters by pairing meals with meetings with notable figures, such as arranging a breakfast with the Hermes family.
For more grounded requests, like when Bush visited Ethiopia, she made sure he had familiar comforts such as peanut butter and non-alcoholic beer, while also arranging for local children to welcome him in Texas Rangers baseball caps.
Ultimately, India emphasizes her genuine care for people, dedicating her days to engage with a range of individuals from various backgrounds to curate authentic experiences for her clients. She believes that luxury is not the only consideration; her clients appreciate genuine and meaningful experiences as well.