Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008 with a bold ambition to thrive in a competitive market. In the beginning, she often found herself in a challenging position, responding to potential clients with tales of being fully booked, even though she had no actual customers.
Over the years, India has transformed her initial bravado into a successful business catering to an elite clientele that includes international leaders and celebrities like Mariah Carey. These clients typically earn above $100 million a year, leading India to create personalized travel experiences that go beyond what they could arrange on their own.
India emphasizes the importance of genuine care in her service. Her background as a server for five years has equipped her with insights into human connections and preferences, allowing her to provide invaluable assistance to her clients. With a network of over 2,000 contacts in the hospitality sector, she offers curated travel arrangements that complement her clients’ desires.
While luxurious experiences are a significant part of her offerings, India prioritizes meaningful moments. She believes that authentic experiences often outweigh traditional luxury, pointing out that she wouldn’t recommend the well-known French Laundry restaurant despite its accolades. Instead, she highlights lesser-known destinations with unique offerings.
Notable experiences provided by India include a candlelit dinner in Versailles and brunch atop the Arc de Triomphe. She also facilitates intimate encounters with influential figures, hosting meals with the Hermes and Fendi families.
Beyond extravagant events, India’s attention to detail includes meeting her clients’ more humble requests. For example, during a trip to Ethiopia for former President George W. Bush, she ensured he had familiar comforts, like peanut butter and non-alcoholic beer, all while coordinating heartwarming interactions with local children.
India’s commitment to her clients stems from a genuine desire to enhance their experiences, demonstrating that the essence of travel is not solely found in opulence but also in authentic connections and memorable moments.