LPL Financial Holdings, Inc., a prominent player in the wealth management sector, has announced significant enhancements to its advisory platforms, aimed at reducing fees and simplifying pricing structures. This change, effective July 1, 2026, is designed to yield substantial savings for financial advisors and provide clients access to superior investment solutions.
The adjustments apply to LPL’s Strategic Asset Management (SAM), Model Wealth Portfolios (MWP), and Guided Wealth Portfolios (GWP). In particular, advisors using the SAM platform will benefit from reduced administrative fees if they manage at least $75 million in advisory assets, with fees completely waived for those overseeing $250 million, a notable decrease from the previous threshold of $500 million. The MWP program will see advisor-paid pricing cut by up to 40% for accounts ranging from $100,000 to $500,000, encouraging advisors to leverage expanded managed account options.
Moreover, the GWP platform will lower the client-paid platform fee from 35 basis points to 25 basis points, an improvement that enhances value for investors with smaller accounts and increases accessibility for a diverse range of investors.
These fee reductions are part of LPL’s broader strategy to adapt to an industry-wide shift towards advisory services as a vital component of both advisors’ practices and clients’ portfolios. Since nearly 80% of LPL’s organic net new assets are currently flowing into advisory solutions, the firm is emphasizing its commitment to providing innovative tools that support advisors in building strong client relationships.
In addition to the fee reductions, LPL is rolling out a new self-service tool designed to assist advisors in estimating fees and determining the initiatives that best cater to their clients’ needs. This enhancement reflects LPL’s ongoing efforts to deliver competitive offerings and improve the overall advisory experience.
As the financial advisory landscape continues to evolve, these changes position LPL Financial to solidify its place as an industry leader, empowering advisors with the tools necessary to thrive in an increasingly advisory-focused market.