India took center stage at Louis Vuitton’s Spring 2026 menswear collection showcase in Paris, with creative director Pharrell Williams presenting a powerful tribute to the country’s rich culture. The event featured an array of models, including a number of Indian faces, strutting down a runway designed by renowned Indian architect Bijoy Jain. The runway’s theme was inspired by the classic Indian game Snakes and Ladders, transformed into a striking life-sized artwork at the Place Georges Pompidou.
Ahead of the show, Louis Vuitton shared behind-the-scenes content highlighting Jain’s contributions, showcasing their collaborative spirit. The collection itself was bursting with Indian influences, featuring gem-studded bomber jackets, intricately designed trunks, and bags, alongside traditional chappals. Notably, it revisited aesthetics from its previous collaboration for the film “The Darjeeling Limited,” incorporating vibrant tropical prints reminiscent of Indian wildlife across various pieces.
Pharrell’s connection to India runs deep; he undertook a research trip to cities such as New Delhi, Mumbai, and Jodhpur to delve into the essence of Indian dandyism. He elaborated on his inspirations, emphasizing the importance of storytelling in fashion: “What inspired us about India were the colours. You’ll see turmeric in the line. You’ll see cinnamon. You’ll see ‘coffee indigo’ denim.” His approach signifies a respectful homage to the cultural implications behind the designs.
The influence of India extended beyond fashion to the event’s musical ambiance; the soundtrack featured “Yaara Punjabi,” a collaboration between Pharrell Williams and esteemed composer A.R. Rahman, with notable celebrities like Beyoncé and Jay-Z in attendance, adding to the celebration of Indian culture.
As luxury brands increasingly tap into Indian motifs, this showcase serves as a reminder of the need for authenticity and credit to the originals. In a market where Indian consumers are becoming more discerning, luxury brands must acknowledge the cultural roots of their inspirations to maintain relevance. In contrast to criticisms faced by brands like Prada for appropriation, Louis Vuitton’s efforts to recognize and celebrate Indian heritage stand as an exemplary move that other brands could learn from, echoing similar sentiments seen in Dior’s partnerships with Indian artisans.
The enthusiasm around this collection suggests a promising future for the representation of Indian influences in global fashion, fostering a deeper appreciation for cultural contributions in an increasingly interconnected world.