While Liverpool’s performance on the field may still be evolving, their efforts off the pitch have proven to be successful. The club’s relocation to St Helens has coincided with significant upgrades to their training facilities at Melwood.
This week marked the launch of a new hub by the LFC Foundation at the women’s stadium, as they collaborated with the local rugby club. This initiative aims to expand their supporter base in Merseyside and bridge the gap created by moving away from the Wirral, which is home to many of Liverpool Women’s season-ticket holders.
Longtime fan Nicki Fitzpatrick acknowledged the challenges of the new location, noting that travel can be a concern. “One of the buses was late this morning, so there’s always a little bit of worry with travel considering it’s a home game,” she stated. However, she remains positive about the venue, praising the improved facilities and atmosphere compared to their previous home at Prenton Park. “The concourse is really nice inside. It’s spacious and during the winter we can actually head inside,” she said, highlighting the benefits.
Before matches, fans have the opportunity to gather in a designated area outside the stadium to watch players arrive and take photos. The newly established fanzone offers engaging activities such as small-sided football cages, penalty shootout competitions, creative bracelet-making spaces, and live performances in the bar—elements that enhance the pre-match experience to mirror that of Anfield.
Additionally, the club has begun selling hospitality packages and offering exclusive seating options for friends and family, creating an even more enjoyable atmosphere for fans.
Young supporter Olivia Brack, who attends games with her father, expressed her delight with the new venue. “There’s more stuff for the fans here than there was at Prenton Park,” she shared. Their pre-match routine involves visiting the fanzone and socializing with other supporters before enjoying food from the stadium.
In conclusion, while Liverpool Women’s on-field results may take time to reach their full potential, the club’s strategic decisions off the field—including the relocation and enhanced fan engagement efforts—are paving the way for a vibrant and dedicated community. With the support of loyal fans and innovative approaches to enhance their game-day experience, the future looks promising for Liverpool Women’s football.