Lindsay Lohan has officially joined forces with haircare brand Schwarzkopf as an ambassador after undergoing a stunning transformation earlier this year. The actress unveiled a striking new hair color, dubbed “Soft Gloss Blonde,” in March, and she’s now spotlighting her revitalized confidence in a campaign that highlights her “glow up” journey.
Lohan expressed her gratitude for her longtime colorist, Tracey Cunningham, who introduced her to Schwarzkopf products. In her statement, she emphasized, “Tracey is more than my colorist – she’s a trusted creative partner. Whether I’m in a new movie or walking a red carpet – there’s only one shot to get my hair color right, and it’s often a really tight turnaround.”
Cunningham, a key figure in Lohan’s beauty transformations, echoed her sentiments, stating, “I couldn’t be more excited to partner with Lindsay on this campaign. We’ve been working together from the very beginning, and for the first time, we are unveiling Lindsay’s signature blonde formula.”
Teresa Cordova, head of Schwarzkopf masterbrand U.S., highlighted Lohan’s cultural significance, mentioning her appeal across various generations. “When we started to look at the campaigns we wanted to work on this year, it became clear that Lindsay and her story would resonate with consumers. We wanted to emphasize that hair changes often coincide with important life changes, and Lindsay’s journey beautifully illustrates this theme.”
This collaboration not only showcases Lohan’s stunning makeover but also underscores the importance of personal connections in professional collaborations. Lohan’s partnership with Schwarzkopf is a testament to her ongoing evolution, both personally and in her career.
Overall, this campaign offers an inspiring narrative of self-discovery and confidence, serving as a reminder to viewers that change, whether in appearance or life circumstances, can lead to renewed strength and self-assurance.