Damian Lillard has made headlines with the announcement of a lifetime contract extension with Adidas, marking a significant milestone in his career. The Milwaukee Bucks point guard solidified his place in an elite group of NBA athletes by securing this lucrative agreement shortly after winning the NBA Cup.
Lillard’s new deal positions him alongside LeBron James, Kevin Durant, and Stephen Curry, who are also among the select few active NBA players to have lifetime shoe sponsorships. This contract follows Lillard’s long-standing partnership with Adidas, which began when he entered the league in 2012. His previous agreement, a 10-year contract reportedly valued at up to $100 million, concluded this offseason, allowing for this new lifetime arrangement.
The eight-time All-Star is well-known for his signature line, the “Adidas Dame,” and his performance on the court continues to impress. This season, he is averaging 25.7 points, 4.5 rebounds, and 7.5 assists per game, demonstrating his critical role in the Bucks’ quest for success.
Lillard’s recent achievement of winning the NBA Cup has not only celebrated his talent but also signals his adaptability as he integrates into a new team with superstar Giannis Antetokounmpo and head coach Doc Rivers. As the Bucks navigate their new dynamics, Lillard’s contributions will be vital as they strive for continued success.
This extension with Adidas represents not just recognition of Lillard’s on-court talent but also his marketability and influence as an athlete. This promising chapter in his career is a testament to his dedication and performance, providing hope and excitement for his future with both the Bucks and the sneaker brand.