Life Insurance Corporation of India (LICI) Fiji has reaffirmed its commitment to social responsibility while celebrating the 69th anniversary of its parent company based in India. Over the next two weeks, LICI Fiji will embark on various charitable initiatives aimed at supporting local health centers and community institutions.
The celebration commenced on September 1 with a blood donation drive held at its Suva office, conducted in collaboration with the CWM Hospital and the Ministry of Health. This initiative attracted participation from numerous employees, including the general manager, Pradeep Shenoy. The drive highlighted a concerning trend: since the COVID-19 pandemic, the number of eligible blood donors has declined, with many potential donors facing health issues. Shenoy emphasized the vital role of blood donation, describing it as a noble act deserving encouragement.
Following the blood donation drive, Shenoy and his team visited the Father Law Home in Lami, where they donated essential supplies such as adult diapers, groceries, and bed sheets. Established in 1957, the home provides care for individuals without shelter. Sister Rosa, the overseer of the home, expressed heartfelt gratitude for LICI’s donations, underlining their critical importance for the residents in need of full-time care.
Founded on October 5, 1956, LICI Fiji manages a significant share, approximately 62.5%, of the national life insurance policies. The organization’s ongoing community support is reflective of its deep commitment to social welfare. This year’s anniversary celebrations feature not only charitable contributions but also improvements in its services, such as an enhanced mobile app for easier policy access and the digitization of 70,000 physical files, which will streamline customer interactions. LICI has also made substantial investments in Fiji’s economy, including a recent commitment of $61 million in government bonds.
LICI’s anniversary celebration serves as a platform to showcase its professional achievements while emphasizing its enduring dedication to enhancing the lives of those in the communities it serves. Through its charitable efforts and community-focused initiatives, LICI Fiji continues to positively impact society, embodying the spirit of giving back to the nation it calls home.