Lexus is poised for a significant transformation as its coupe offerings gradually phase out. Production of the RC and RC F models concluded in late 2025, and now the focus shifts to the LC 500, which is expected to wrap up its production run by August 2026, coinciding with the end of the 2026 model year.
This decisive move signals a shift in Lexus’s overall brand perception, increasingly being viewed as an SUV-centered company. Historically, grand tourers like the LC occupied a niche market, evident in its sales figures, which indicated that the LC served more as a luxury statement piece rather than a high-volume vehicle. The LC’s elegant design and powerful V8 engine positioned it as Lexus’s flagship model for those seeking distinction in performance and style, even as the brand’s focus more recently shifted towards hybrid and electric vehicle offerings.
As Lexus continues to adapt to changing consumer preferences, the transition away from coupes may allow the brand to enhance its portfolio of SUVs while exploring new electric or hybrid options, embarking on a promising path toward sustainability and innovation. This evolution reflects a broader trend in the automotive industry, where manufacturers are increasingly aligning their offerings with the growing demand for environmentally friendly vehicles.