LEGO is taking significant steps to transition to paper-based packaging for its brick sets, a process that is more intricate than it may initially appear. The company has shared insights into the extensive research and testing undertaken to ensure the packaging meets its high standards and user expectations.
To find the ideal packaging solution, LEGO experimented with approximately 180 different types of paper and formats. This thorough evaluation was driven by the need for durability throughout the manufacturing process and transportation to consumers. Given that paper exhibits sensitivity to humidity, LEGO had to identify materials suitable for various climates, whether hot and humid or cold.
In addition to exploring material types, LEGO developed 15 different prototypes that were tested by hundreds of children and parents, who assessed various shapes, materials, and graphic designs. This user-centered approach highlights LEGO’s commitment to enhancing the overall experience of its products.
An interesting takeaway from the testing is that the shift to paper-based bags is likely to provide an added layer of enjoyment for young builders. Unlike clear plastic bags, which allow builders to see the contents right away, paper bags create a sense of surprise and excitement during unwrapping.
Moreover, larger paper bags are designed to be self-standing, offering a practical advantage for organizing loose bricks during construction. This thoughtful design further enriches the building experience for children.
This move not only showcases LEGO’s innovative spirit but also aligns with a growing trend towards sustainable practices in packaging. By prioritizing eco-friendly materials, LEGO is paving the way for a more responsible and enjoyable building experience for future generations.
In summary, LEGO’s commitment to developing paper-based packaging reflects both its dedication to high quality and the enjoyment of its products, promising a sustainable and thrilling adventure for its users.