LEGO’s commitment to sustainability has taken a significant step as the company shifts to paper-based packaging for its iconic building sets. The transition, while appearing straightforward at first glance, involved an extensive testing process. LEGO reported that it evaluated approximately 180 different types of paper before settling on the most suitable option.
To ensure the packaging meets the high expectations of LEGO enthusiasts, the paper bags were designed to withstand the manufacturing process and prevent tearing during transit from the factory to consumers. The challenge was compounded by the need for the bags to perform consistently in various climates, which led the company to consider paper’s sensitivity to humidity.
The company went further by creating 15 prototypes that were put to the test by hundreds of children and parents. This collaborative effort focused not only on the material but also on different shapes and graphic designs, ultimately enhancing the user experience.
Interestingly, the switch to paper bags has an unexpected upside. During testing, children revealed that they found more joy in unwrapping the paper packaging compared to the previous clear plastic bags. The element of surprise added to the excitement, making the building experience even more engaging. Additionally, the new larger paper bags are designed to stand, providing a convenient storage solution for loose bricks during construction.
In summary, LEGO’s transition to paper packaging represents a comprehensive and thoughtful approach to sustainability. This move not only aligns with environmentally friendly practices but also enhances the overall enjoyment for young builders. As more companies look towards sustainable solutions, LEGO’s efforts serve as an encouraging example in the toy industry.