The Lego Group is poised to make its debut at CES 2026 with a highly anticipated press conference scheduled for January 5 at 1 PM ET (10 AM PT) in Las Vegas. Although the company has kept its intended announcements under wraps, the excitement surrounding the event is palpable, with speculation ranging from new video game releases to innovative model unveilings, including potential collaborations in the realm of Formula 1 racing.
Unlike most other press presentations at CES, Lego’s event will not be livestreamed. However, Engadget will provide live updates, with reporter Nate Ingraham on the scene at the Mandalay Bay, poised to deliver real-time insights and impressions. Engadget’s coverage is set to begin an hour prior to the official conference at noon ET.
While detailed information about Lego’s announcements remains scarce, there are hints that the company may showcase its forthcoming video game, “Lego Batman: Legacy of the Dark Knight,” a successor to its previously announced “Lego Horizon Adventures” game in collaboration with Sony at CES 2025. Furthermore, the event could also highlight the Lego Group F1 Academy racing car, promoting brand engagement alongside consumer-oriented products.
In line with its commitment to sustainability, it is likely that Lego will address its environmental goals aimed at 2032, which include initiatives to make its bricks more eco-friendly and reduce carbon emissions by 37%. Despite the notable presence of new Lego sets for 2026, attendees can expect a focus on innovative tech initiatives rather than the typical toy showcases characteristic of Toy Fair events.
CES 2026 runs from January 4 to January 9, with Engadget dedicated to covering the latest updates and announcements from various companies, including LG, Hisense, NVIDIA, and Hyundai. Stay tuned for updates on Lego’s exciting press conference and other developments from the CES floor.