President-elect Donald Trump has announced the appointment of Karoline Leavitt as the new White House press secretary. In his statement, Trump praised her as “smart, tough, and a highly effective communicator,” expressing confidence in her abilities to effectively convey the administration’s message to the public amidst their “Make America Great Again” agenda.
Leavitt has a history with Trump, having served as the national press secretary for his campaign this election cycle and taking on the role of spokesperson for the transition team since Election Day. Expressing her gratitude to Trump, she noted on social media that she felt both honored and humbled by the appointment, emphasizing the commitment to continue the MAGA mission.
In a reflection on the successful campaign, Leavitt shared the exhilaration she felt when Trump’s victory was confirmed, highlighting the dedication and hard work of the campaign team, which she described as a “historic campaign.”
In tandem with Leavitt’s announcement, Trump also appointed Steven Cheung as the incoming director of communications, who previously held the same role during Trump’s 2024 campaign.
Leavitt has been a staunch defender of Trump’s rhetoric, particularly concerning the state of the country and media criticism. During an interview last Election Day, she explained that Trump’s comments reflected a reality many Americans resonate with, particularly those who feel the nation is heading in the wrong direction.
Additionally, Leavitt has experience in politics, having previously run for Congress in New Hampshire in 2022, where she lost to incumbent Democratic Rep. Chris Pappas. She also served as an assistant press secretary in Trump’s first term.
The appointment of Leavitt signifies a continuity of Trump’s messaging strategy and an inclination to uphold his communication style during upcoming presidential terms.
In summary, Leavitt’s ascension to White House press secretary indicates a commitment by Trump’s team to maintain its foundational messaging and connection with supporters. Her previous experiences and strong dedication to the campaign’s cause may bring a refreshing yet familiar voice to the administration’s communications. This could foster a renewed engagement with the American public, encouraging discourse around critical issues facing the nation.