The Laver Cup and the ATP have announced a five-year extension to their partnership, which started with the inaugural event in 2019. This new agreement coincides with the Laver Cup’s seventh edition, taking place at Uber Arena in Berlin, and signifies a major achievement for the tournament as it continues to unite tennis legends from different eras in an exciting team format.
The Laver Cup pits elite players from Europe against their counterparts from the rest of the world and will continue to leverage the ATP’s global influence, marketing support, and operational resources, including officials and medical staff.
Tony Godsick, Chairman of the Laver Cup and CEO of TEAM8, expressed his excitement about the ongoing collaboration with the ATP, emphasizing their shared vision of showcasing the best athletes in tennis while honoring the legendary Rod Laver and promoting the sport globally.
ATP Chairman Andrea Gaudenzi noted that the Laver Cup has quickly become a standout event in the tennis season, praised by both players and fans, and highlighted its potential to attract new audiences.
Roger Federer, one of the founders of the Laver Cup, reflected on the journey of the event, marking its recognition as part of the ATP Tour as a significant milestone and expressing pride in the event’s growth and acceptance among players and fans worldwide.
This year’s tournament marks the final appearance of iconic captains Bjorn Borg and John McEnroe, who have led Team Europe and Team World, respectively, since the tournament began in 2017. Borg spoke fondly of the values of the Laver Cup, such as excellence, teamwork, and respect for opponents, while McEnroe hailed the event’s achievements and its embodiment of the true spirit of tennis.
Since its launch in 2017, the Laver Cup has quickly become a highly anticipated fixture on the tennis calendar, and this five-year partnership extension underscores its substantial impact on the sport’s global growth.