Coca-Cola Europacific Partners (CCEP) Fiji recently announced the conclusion of its Fiji Gold 30th Bula Birthday Promotion, with Lautoka resident Moreen Monika Lal emerging as the grand prize winner. The promotion, held from May to September, garnered 7,167 entries nationwide, with monthly draws selecting forty winners. Moreen walked away with the grand prize of $30,000 cash following the draw on September 6, thanks to her six entries.
Ryan Mahoney, the Commercial Director of CCEP Fiji, emphasized the promotion’s role in celebrating Fiji Gold’s three-decade legacy and its importance in recognizing and rewarding loyal consumers. Such initiatives highlight Fiji Gold’s dedication to forming lasting connections with its consumer base and appreciating those who cherish the brand in their celebrations.
Fiji Gold, with its smooth taste, has become synonymous with Fijian festivities and is locally produced, demonstrating CCEP’s commitment to supporting local industry and fostering strong consumer relationships. Moreen expressed her overwhelming joy and gratitude, sharing that Fiji Gold has been a staple in her own celebrations.
This event exemplifies the vibrant promotional activities within Fiji’s cultural landscape, where brands not only engage consumers but also help strengthen community ties and local traditions. Through such efforts, companies like CCEP Fiji contribute significantly to both the local economy and the cultural fabric of Fiji.