The Nausori Market is currently witnessing a notable increase in last-minute shopping, particularly for root crops and vegetables. This surge in consumer activity is being welcomed by vendors, who see this season as a lucrative opportunity.
Elenoa Tawake, a vendor with six years of experience at the market, emphasizes that while this trend is typical for this time of year, it is still a significant chance to boost profits. Tawake sources her fresh vegetables, root crops, and fruits from her family farm in Naitasiri, and recently reported selling around 400 bundles of Dalo, with prices ranging between $20 to $40. To maintain a steady supply when farm produce runs low, she also collaborates with middlemen for additional stock. “Whether we harvest straight from the farm or buy from middlemen to sell, it still brings profit to our business,” she explains.
Similarly, Epeli Baleisavou, a vendor from Kuku in Bau, Tailevu, remarks that this week, vegetables have been the most sought-after items at his stall. He notes that pineapples are particularly popular during the Christmas season, prompting him to procure them from middlemen to meet the heightened demand as the holidays draw near. In a display of prudent planning, Baleisavou saves his earnings in one- and two-dollar coins in a 15-liter Aqua Safe water bottle, illustrating his dedication to financial foresight and future aspirations.
This increase in local shopping activity not only supports the vendors but also strengthens community ties, as residents come together to purchase essential goods during the festive season. The vibrant atmosphere at the market exemplifies the resilience and resourcefulness of local entrepreneurs in adapting to seasonal demands and consumer needs.