The Tropicana, one of the earliest luxury hotels on the Las Vegas Strip, primarily catered to middle-class visitors throughout its history. Its association with organized crime and changes in the competitive landscape led to a decline in its glamorous appeal. After being sold to Ramada in 1979, the property continued to operate as an affordable resort until its recent closure, despite various ownership changes.
As Las Vegas shifts towards attracting more upscale experiences, it is no longer directly competing with traditional gambling destinations like Atlantic City and Laughlin. Instead, guests now consider Las Vegas alongside cities like San Francisco and New York, viewing it as a more economical option, according to Belarmino.
However, the days of $20 hotel nights and no resort fees seem to be fading. Nicholas Irwin, a researcher at the University of Nevada, Las Vegas, noted that these low prices are likely a thing of the past. He expressed concerns that the current focus on business growth might overshadow the development of the local workforce and community.
UNLV researchers predict a steady population growth in Clark County, Las Vegas, at 1.6% this year and 1.4% next year, largely driven by individuals moving from California for lower living costs. Alicia Muscs, 26, a new resident who relocated for her job at MGM’s New York-New York casino, exemplifies this trend.
Irwin mentioned that recent arrivals from California are generally 15% to 19% wealthier than existing residents in Nevada, which has increased demand for goods and services and subsequently raised prices in the region. This demographic shift could influence political dynamics in Nevada, a crucial swing state where both presidential campaigns are actively seeking to win over voters on economic matters.