KICK CEO Eddie Craven has announced that the popular livestreaming platform will soon be introducing advertisements, although no specific release date has been confirmed just yet. Since its inception, Kick has prided itself on providing an ad-free experience, allowing users to enjoy uninterrupted content while streaming.
In a recent episode of Kick Talks aired on December 13, Craven explained that the platform’s financial model currently leads to some losses, a situation they’re looking to rectify through the inclusion of ads. He emphasized that while ads are a future certainty, the team is committed to ensuring they do not compromise user enjoyment.
“Kick will have ads at some point, so enjoy the ad-free experience while it lasts,” Craven stated, highlighting their awareness of user experience. He further remarked, “The goal for Kick is to add ads in a way that isn’t overtly intrusive and doesn’t kill that viewer experience.” This sentiment reflects a growing concern among users who have been critical of ad saturation on rival platforms like Twitch.
Craven acknowledged that competitors such as Twitch have faced backlash due to a spike in ad frequency, which has frustrated many content creators and viewers alike, including prominent streamer xQc. He stated that Kick is acutely aware of this challenge and aims to find a balance that respects its community.
The move opens up new revenue streams for Kick and reinforces its commitment to maintaining a positive user experience. By planning to implement ads gradually and thoughtfully, Kick aims to set itself apart in a competitive market while keeping its users’ interests at heart. As the platform grows, users can expect a mindful introduction to advertising designed to enhance rather than detract from their viewing experience.