Khabib Nurmagomedov, the former UFC lightweight champion, continues to make waves beyond the octagon, unveiling an ambitious business venture with MultiBank Group. This partnership comes after Nurmagomedov retired from mixed martial arts following his victory over Justin Gaethje at UFC 254 on October 24, 2020, a decision he made in honor of a promise to his mother.
As Nurmagomedov steps into the business world, he has announced plans to launch a new global platform that intricately marries sports with financial technology. MultiBank Group, a highly regarded financial institution managing assets exceeding $29 billion and based in Dubai, will serve as the backbone of this initiative. The aim is to create a regulated and tokenized sports ecosystem that bridges the gap between professional athletics and blockchain-driven financial products.
In a recent video shared on social media, Nurmagomedov expressed his enthusiasm for this collaboration, stating, “I’m very happy to announce my exclusive partnership with Multibank Group, a world-leading finance institution.” He introduced the new platform, which will be powered by the MBG Token, and highlighted plans to open 30 “Khabib Gyms” globally. This initiative promises to create significant opportunities for athletes and fans alike, further amplifying Nurmagomedov’s fitness brand.
The partnership is not just about business; it reflects the shared vision between Nurmagomedov and MultiBank’s chairman, Naser Taher. Together, they envision a joint venture granting MultiBank exclusive rights to develop projects under Nurmagomedov’s brand, which includes Khabib Gyms, Gameplan, and Eagle FC. This innovative approach aligns with the United Arab Emirates’ aspiration to become a leading hub for digital asset innovation.
Taher echoed the sentiments of collaboration, stating, “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets.” He emphasized that this initiative is grounded in trust and innovation, mirroring the values upheld by both Nurmagomedov and the financial giant.
This venture signifies an exciting new chapter for Khabib Nurmagomedov, showcasing his commitment to empowering athletes and fans through a cutting-edge digital ecosystem while simultaneously expanding his brand’s reach across the globe. With strong values of strength, respect, and discipline at the core of this partnership, Nurmagomedov is poised to make a lasting impact in the realms of sports and finance.