Kendrick Lamar, widely regarded as the defining rapper of 2024, surprised fans with the unexpected release of his new album, GNX, on Friday, November 22. The album, which launched around noon ET, features 12 tracks and collaborations with artists like SZA, Sam Dew, and rising stars such as Deyra Barrera, Ink, and Dody 6.
Rumors had been swirling about Lamar’s new music following his recent lyrical sparring with fellow rapper Drake, and he has certainly delivered with GNX. The album follows Lamar’s critically acclaimed Mr. Morale & the Big Steppers, released in 2022, which debuted at number one on the Billboard 200 with an impressive 295,000 units sold in its first week.
Producers Sounwave, Jack Antonoff, and Kamasi Washington contributed their talents to the project, enhancing the distinct sound that Lamar is known for. Leading up to the album’s release, he teased fans with a captivating video featuring a rare 1987 Buick Grand National Regal GNX, an iconic car that inspired the album’s title.
With the Super Bowl approaching, Lamar is poised to perform at the Super Bowl LIX Halftime Show in February, giving him an exciting platform to showcase his new music. Additionally, Kendrick has already garnered seven Grammy nominations this month, including five related to his track “Not Like Us,” which is noted for its spirited diss toward Drake.
In a landscape where surprise album drops are becoming more common, Lamar’s GNX stands out as a testament to his artistry and ability to dominate the scene. Fans and critics alike eagerly anticipate how this album will be received, particularly as it sets the stage for his upcoming performance during one of the biggest entertainment events of the year.
This release not only cements Lamar’s status in the music industry but also opens up new conversations about his artistic direction and growth. Each album is a marker of his evolution, and with GNX, there’s a palpable excitement about what he will bring to his audience next.