Kendall Jenner is making her Super Bowl debut with a humorous commercial for Fanatics Sportsbook, which will air during the halftime show. The 30-year-old supermodel uses the platform to address her past relationships with NBA players while poking fun at the “Kardashian Kurse” conspiracy theory that suggests any basketball star linked romantically with her faces misfortune.
In the ad titled “Bet on Kendall,” Jenner embraces the internet joke surrounding her love life, directly acknowledging the perceived curse. “Any basketball player who dates me kind of hits a rough patch,” she quips, cleverly transforming the speculation into a gimmick for Fanatics Sportsbook betting. She humorously remarks, “While the world’s been talking about it, I’ve been betting on it. How else do you think I can afford all this… modeling!?”
Throughout the commercial, Jenner showcases her lavish purchases tied to her successful bets, including a pool and a vintage sports car, humorously attributing their failures to her past boyfriends. She wraps it up by teasing a new betting focus on football players, signaling a playful turn in the narrative.
Directed by Michael D. Ratner and Cameron Harris and produced by Fanatics Studios alongside OBB Media, the quirky campaign cleverly capitalizes on Jenner’s relationship history without naming any of her ex-lovers. Jenner, who has been romantically linked to multiple NBA players including Jordan Clarkson, Blake Griffin, Ben Simmons, and Devin Booker, manages to turn past heartbreak into a light-hearted promotional opportunity.
This ad not only highlights her personality but also adds a fresh dimension to the traditional sports betting narrative, inviting fans to view her life experiences with humor. As she prepares to take on a new betting venture with football players, viewers can expect both entertainment and relatable comedy, continuing to redefine her public persona in fun and engaging ways.