The highly anticipated return of the Victoria’s Secret Fashion Show aired on October 15, showcasing an array of familiar faces including Adriana Lima, Alessandra Ambrosio, Gigi Hadid, and Bella Hadid. However, fans were left wondering about the absence of Kendall Jenner, a previous participant in the brand’s 2015, 2016, and 2018 shows. The fashion show had been postponed after 2019, following the resignation of organizer Edward Razek amid public backlash regarding the brand’s culture.
The 2023 edition was rebranded as “The Tour ’23,” which received mixed reviews compared to its iconic predecessors. In subsequent years, the shows in 2024 and 2025 seemed to revert back to the original format, featuring veteran models like Candice Swanepoel and Behati Prinsloo, raising questions about Jenner’s exclusion.
While no official explanation for Jenner’s absence from the later shows has been provided by either Victoria’s Secret or Jenner herself, sources from TMZ previously reported that a competing lingerie line, La Perla, had prevented her from participating in the 2017 fashion show owing to a non-compete clause. It remained unclear whether this contract is still in effect, especially since Jenner recently appeared in Calvin Klein’s fall 2024 underwear campaign, which might similarly restrict her from working with other brands until the contract concludes.
Just days before the 2025 fashion show, Jenner participated in an event at Paris Fashion Week for L’Oréal’s Le Défilé, a stylish affair celebrating women’s empowerment. Additionally, financial differences may have impacted her decision to skip the show, as Forbes named Jenner the highest-paid model of 2022 with earnings of $69 million, dwarfing others associated with Victoria’s Secret, such as Gisele Bündchen and Rosie Huntington-Whiteley.
In past interviews, Jenner expressed her admiration for Victoria’s Secret models and the personal growth required to walk the catwalk, emphasizing confidence and self-acceptance. Echoing a light-hearted sentiment, she even suggested that her sisters could have joined her on stage during a Halloween-themed event.
For those looking to catch the fashion showcase, the Victoria’s Secret Fashion Show is now available for streaming on Prime Video, offering a glimpse into the evolution of one of the most recognized fashion events in the industry. The show’s revival hints at a possible resurgence for the brand, providing an optimistic outlook for the future of Victoria’s Secret.
The return of this iconic showcase not only brings back the glamour of high fashion but also may inspire a new generation of models to embrace their unique styles and confidence.