Kasabias Pte Ltd, a prominent figure in Fiji’s hardware retail and wholesale sectors, is making significant strides beyond its construction roots by actively supporting grassroots rugby teams across the nation. Known for being a cornerstone in Fiji’s development through building homes, schools, and supplying businesses, Kasabias is now channeling its efforts into promoting rugby, a sport that unites Fijians across diverse backgrounds.
Grassroots rugby serves as the foundation of national sports in Fiji, playing a crucial role in discovering raw talent and fostering values such as teamwork, discipline, and resilience—qualities that have also contributed to Kasabias’ business triumphs. The company is lending its support by sponsoring local teams, providing essential playing kits, and backing various community initiatives aimed at building stronger, more cohesive communities.
Kasabias has formed partnerships with teams like the Devo Babas from Bua, the Village Boys from Suva, and the Sinukakala Amazons Women’s Rugby Team. Nitinesh Chandra, the National Manager for Retail & Marketing, expressed immense pride in the company’s involvement with grassroots rugby and commended James from Kaiviti Rugby for his influential leadership in driving this initiative forward.
Kasabias’ commitment extends beyond rugby fields, contributing to youth development, fostering inclusivity—especially within women’s rugby—and widening the talent pool for Fiji’s national teams. This initiative mirrors the company’s core philosophy of laying down robust foundations for a prosperous future in Fiji.
By investing in grassroots rugby, Kasabias is ensuring that rugby remains a central element of Fijian culture, inspiring upcoming players, leaders, and fans. This partnership underscores the transformative power of sports in fostering community unity and shaping future generations. The focus on community support and youth engagement presents an optimistic vision for Fiji’s sporting landscape, promoting a healthier and more vibrant society.