Kasabias Pte Ltd, a major player in Fiji’s hardware retail and wholesale sector, is extending its influence beyond construction by supporting grassroots rugby teams nationwide, enhancing its community development efforts. Known for its role in Fiji’s growth by building homes, schools, and supplying businesses, Kasabias is now channeling its resources into rugby, a sport that binds Fijians of all backgrounds.
Grassroots rugby forms the backbone of national sports in Fiji, unearthing raw talent and instilling values such as teamwork, discipline, and resilience. These values mirror those that have driven Kasabias’ business success for many years. The company is sponsoring local teams, providing playing kits, and backing community initiatives to foster stronger, more connected communities.
Specifically, Kasabias is partnering with teams like the Devo Babas from Bua, the Village Boys from Suva, and the Sinukakala Amazons Women’s Rugby Team. The company’s National Manager for Retail & Marketing, Nitinesh Chandra, expressed pride in being part of grassroots rugby, recognizing James from Kaiviti Rugby for his leadership in bringing the initiative to fruition.
This commitment extends beyond the pitch, as Kasabias’ involvement in grassroots rugby supports youth development, promotes inclusivity—particularly in women’s rugby—and expands the talent pool for Fiji’s national teams. The initiative reflects Kasabias’ enduring philosophy of laying down strong foundations for Fiji’s future.
In summary, by investing in grassroots rugby, Kasabias is helping to ensure that rugby remains at the heart of Fijian culture, inspiring future players, leaders, and fans. This partnership highlights the powerful role of sports in community cohesion and the development of future generations. The emphasis on community support and youth engagement underscores a hopeful outlook for Fiji’s sporting landscape, promoting a healthier and more vibrant society.