Kanye West is reportedly gearing up for a bold move against ex-wife Kim Kardashian, with plans to create rival fashion and beauty brands alongside his new wife, Bianca Censori. Insiders suggest that the duo aims to replicate Kim’s successful SKIMS and SKKN empires, sparking a strong reaction from the reality star.
The 48-year-old rapper, who legally changed his name to Ye, is reportedly positioning this initiative as a “revenge play.” Sources allege that he is determined to outshine Kim on all fronts, with plans to craft Bianca’s brand as a direct competitor to Kim’s ventures. Ken is set to unveil a new project on December 11, though specifics remain under wraps.
A source close to Kanye and Bianca noted that their project extends beyond fashion; it is a calculated strategy to challenge Kim. Kim, now 45, is said to be enraged by what she perceives as Kanye’s attempts to undermine her hard work, believing he is manipulating Bianca to mirror her own brand’s ethos. Reportedly, Kim has been holding emergency strategy meetings as she feels particularly anxious about her ex-husband’s ambitions.
Bianca’s recent social media presence, which has featured a considerable amount of lingerie modeling, seems to echo the initial aesthetic of Kim’s SKIMS brand. Industry insiders suggest this is a deliberate move to draw attention and provoke a response from Kim. Sources close to Kardashian indicate that Kanye’s past behavior, where he shared personal marital issues publicly, contributes to her feelings of unease.
Despite the tension, Kim maintains a focus on her business and family. In a recent podcast appearance, she described her journey as a businesswoman and discussed the emotional turmoil that led to their divorce, citing a need for stability. She expressed that co-parenting their four children—North, Saint, Chicago, and Psalm—is a priority, despite the challenges posed by Kanye’s unpredictable nature.
As this narrative unfolds, it highlights the intense rivalry not just in personal relationships but also in the ever-competitive landscape of celebrity business empires. While Kanye and Bianca are poised to make their mark, Kim continues to navigate her brand and family dynamics, showcasing the complex interplay of relationships and ambition in the public eye.