Kalshi and Polymarket, two emerging players in the prediction market sector, are actively striving to enhance liquidity for their platforms to successfully offer enticing multi-leg sports bets. This effort comes as they aim to disrupt the robust $14 billion ($20.1 billion) US sports betting industry, which is witnessing significant growth.
Multi-leg bets, commonly referred to as “multis” in Australia, “parlays” in the United States, and “accumulators” in the UK, have become a popular choice among bettors, offering substantial payouts when a sequence of wagers on different events is successful. Despite their prominence in traditional sports betting, creating a seamless experience for these types of bets has proven challenging within the framework of prediction markets.
The race to capture market share in this lucrative segment highlights the increasing competition and innovation among prediction market providers. As Kalshi and Polymarket continue to develop their offerings, the potential for multi-leg betting to attract more users could reshape the landscape of sports gambling, driving both platforms to enhance their capabilities further.
The future of sports betting may be on the verge of transformation as these companies refine their strategies, paving the way for a new era of betting experiences that could resonate with a wider audience.