Kaiser Permanente is honored to receive the esteemed Wrigley Legacy Award for its vibrant float featured in the 2025 Rose Parade. The float embodies the organization’s commitment to enhancing the health and well-being of its members and the broader communities it serves. Greg A. Adams, chair and CEO of Kaiser Permanente, expressed excitement about the recognition, emphasizing the shift towards a holistic approach that includes not just exceptional clinical care but also support for physical, mental, and social wellness.
The creatively designed float showcases a stunning array of elements, including a bright sun, a rainbow made of carnations, and a tranquil moon, all crafted with meticulous attention to detail using various natural materials. Standing tall at 28 feet and measuring 55 feet in length, it is an impressive sight that highlights the artistic capabilities of the Phoenix Decorating Company, responsible for the construction.
During the parade, eleven Kaiser Permanente members and care providers participated on the float, accompanied by nine athletes, coaches, and volunteers from Special Olympics Southern California, which highlights the partnership’s focus on themes of diversity, equity, and inclusion.
Kaiser Permanente has a history of excellence at the Rose Parade, having received numerous awards for its float entries over the years. This recognition reflects the organization’s dedication to integrating health initiatives with community involvement and celebration.
The 2025 Rose Parade is set to be a magnificent event, themed “Best Day Ever!” and organized by a passionate team of volunteers. This participation underscores a commitment to building connections that promote health and well-being across communities.
In summary, Kaiser Permanente’s involvement in the Rose Parade is a testament to its mission of holistic health care and community engagement, showcasing not just beautiful floral artistry, but also a heartfelt commitment to inclusivity and support for all individuals. This promising collaboration with organizations like Special Olympics paves the way for a more healthy and connected future.