Kai Cenat continues to enjoy immense success as a Twitch streamer, marked by high-profile collaborations and industry recognition, including invitations to events like the Grammy Awards and BET Awards. Tonight, June 12, he is set to host a highly anticipated livestream with none other than Drake. This event promises to engage fans, especially those connected to OVO, by offering 20 lucky supporters the opportunity to direct a music video for Drake’s track “SOMEBODY LOVES ME,” featured on the album “Some Sexy Songs 4 U” alongside PARTYNEXTDOOR.
The livestream begins at 8 p.m. EST, where Cenat plans to review submissions alongside Drake, showcasing viewer ideas that were submitted in response to a call for creative music video concepts inspired by the song. While the initial intention was to announce the winners this week, the volume of submissions necessitated additional time for consideration. Each of the selected winners will receive $15,000, culminating in a significant $300,000 to bring their ideas to life.
Interestingly, the timing of this event coincides with Kendrick Lamar and SZA’s concert tour stop in Toronto, raising eyebrows among fans and leading to speculation on social media regarding the nature of Drake’s involvement. Since last summer, the lyrical rivalry between Lamar and Drake has been a topic of discussion, particularly with diss tracks circulating in the scene. Some users have pointed out a pattern where Drake appears to distract from Kendrick’s performances with his own events, sparking heated debate among fans.
Regardless of the underlying motives, fans of both artists will likely find themselves divided between enjoying Kendrick’s concert and tuning into Kai’s engaging livestream with Drake. This event not only demonstrates the blending of music and interactive streaming platforms but also offers aspiring creators a once-in-a-lifetime chance to showcase their artistic vision.
This collaboration showcases how platforms like Twitch can foster new opportunities for artists and creators alike, highlighting the power of community engagement in today’s entertainment landscape.