The district of Naceva in Kadavu, Fiji, is ramping up its efforts to deter the youth from engaging in drug-related activities, particularly marijuana cultivation, which has been a persistent concern in the region. Community leaders, with support from local youth representative Ratu Jona Bainivalu, are spearheading initiatives to engage young people in positive activities such as sports and awareness campaigns. Efforts are being made to channel the energy of the youth into rugby programs and various community activities as a means of both prevention and education.
Ratu Jona highlighted the promising results from recent community-police collaborations, noting a decline in marijuana-related incidents and youth criminal activities. This reflects a broader trend observed in Kadavu and across Fiji, where concerted efforts by traditional leaders and law enforcement agencies are beginning to yield positive outcomes.
As part of a broader strategy to combat rural challenges and strengthen community-government relations, Ratu Jona is pursuing a Diploma in Traditional Leadership through a program offered jointly by the Fiji National University and the Great Council of Chiefs. This educational initiative underscores the importance of nurturing a new generation of leaders who are committed to addressing local challenges with integrity and foresight.
Kadavu has long been identified as a hub for marijuana cultivation, prompting the government to establish dedicated task forces and community programs to fight this issue. These initiatives aim to dismantle drug networks, create awareness, and provide sustainable economic alternatives such as farming and fishing to steer residents away from illicit activities.
Encouragingly, community-driven strategies that foster collaboration among local leaders, government agencies, and families are increasingly being seen as effective. Leaders across Fiji are reiterating the importance of a holistic, community-centered approach to tackle drug problems and secure a safer future for their youth.
The commitment of leaders like Ratu Jona and the active participation of the community reflect a hopeful path forward, demonstrating that through integrity, education, and collective action, it is possible to overcome the complex challenges posed by drug use and restore pride in Kadavu’s agricultural heritage.