BTS fans are eagerly anticipating the group’s full comeback, but in the meantime, they have been treated to an exciting new campaign featuring Jung Kook, the youngest member of the boy band. The campaign, launched by Calvin Klein, showcases Jung Kook in a vibrant New York City setting, where he takes the brand’s iconic denim for a thrilling ride.
The advertisement captures Jung Kook as he navigates through city streets on a motorbike, showcasing a stylish 90s-inspired monochrome outfit. Following his urban adventure, he is seen in a vivid red bedroom where he displays his exceptional dance skills, complemented by “choreography that’s rooted in movement and performance,” as described by the brand. The look is accentuated with silver jewelry and edgy fashion choices, including a shearling-trimmed leather jacket and low-waisted barrel jeans, embodying a bold, bad-boy aesthetic as The Chemical Brothers’s “Block Rockin’ Beats” plays in the background.
“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim,” Jung Kook expressed in a statement, referencing his recent completion of South Korea’s mandatory 18-month military service.
The campaign is not only visually striking but is also part of an ongoing partnership between Calvin Klein and Jung Kook. Their collaboration began in March 2023, and he later featured in a Valentine’s Day-themed ad. Last September, his appearance at Veronica Leoni’s Calvin Klein Collection show during New York Fashion Week generated significant buzz.
“The energy on Calvin Klein sets is always incredible, and this shoot was no exception,” Jung Kook shared, expressing his excitement about the release of the campaign.
With Jung Kook’s undeniable charisma and the stylish presentation, this campaign is sure to resonate with fans and fashion enthusiasts alike, reinforcing his star power in the industry. As the excitement builds for BTS’s imminent return, Jung Kook’s current endeavors continue to keep the spirit of the group alive and thriving.