Former Today show anchor Hoda Kotb is reportedly encountering challenges with her new YouTube project, Joy Rides, according to insider accounts from NBC. After leaving her co-anchor position a year ago, Kotb has allegedly been seeking favors from her former colleagues, leading to what some have described as frustration and ridicule within the network.
Joy Rides is designed as a celebrity interview series, offering candid conversations with guests while driving, reminiscent of James Corden’s Carpool Karaoke but without musical performances. The inaugural episode featured Savannah Guthrie, Kotb’s former co-host, filmed shortly before Guthrie’s medical leave due to vocal cord surgery. Despite the show’s potential, NBC insiders have expressed skepticism about its execution, suggesting it comes off as awkward and forced.
“There are comments among the staff reflecting a sense of exhaustion with Hoda’s requests,” an NBC producer stated, emphasizing that the team feels overburdened and sees her new venture as an imposition. One insider referred to Kotb as a “perpetual pest,” noting, “Everyone’s over it.”
In her first episode, Kotb interviewed Guthrie, who, while engaged, also addressed her own struggles during a challenging time. Guthrie shared moments from her life, reflecting on feelings of joy and the challenges she faced, including her recent surgery. Despite their history, Guthrie’s participation has been interpreted by some as a sign that Kotb is trying to re-establish her presence in the industry.
As Joy Rides garners attention, the viewership numbers for the debut episode suggest a modest start, with just under 10,000 views so far. NBC has reported strong overall ratings for the Today show, achieving its best ratings in 14 years, even during Guthrie’s absence from the on-screen chair.
While Guthrie is set to return to the Today show full-time soon, insiders have noted her concerns about viewer engagement and her role’s perception at NBC during this transition. Observers remark on a distinct change in show dynamics, suggesting a warmer atmosphere in the absence of certain authority figures, allowing a more collaborative environment among the hosts.
Despite the criticisms, many view Kotb’s attempt to branch out as a brave step in a changing media landscape, emphasizing the importance of finding new avenues of expression and connection with audiences. With her prior success on the Today show, Kotb’s new endeavor could evolve positively with time and dedication, contributing to her ongoing legacy as a prominent media figure.