Jordan Brand is on a mission in 2025 to reconnect with sneaker enthusiasts, hobbyists, and historians, aiming to release original styles that honor the brand’s rich history. Already this year, fans have celebrated the return of iconic models like the Air Jordan 1 ’85 “Bred,” Air Jordan 3 “Black Cat,” and Air Jordan 12 “Melo.” But all eyes are on the upcoming release of the highly anticipated Jordan 4 “White Cement,” set to launch on May 24th.
This timeless sneaker will be available globally through SNKRS and various Jordan retailers for a retail price of $225, a price typically reserved for special collaborations. The release will include a range of sizes: Adult ($225), GS ($160), PS ($100), and TD ($85).
The Air Jordan 4 “White Cement” holds a significant place in sneaker history. Originally released in 1989, it was worn by Michael Jordan during a pivotal time in his career, further popularized by iconic Nike advertisements featuring Spike Lee as Mars Blackmon. These ads famously warned sneaker buyers about protecting their pristine kicks.
The sneaker saw its first retro release in 1999 and became a hot commodity in the 2000s. However, the 2012 reissue faced criticism due to issues with its design quality and branding. In response, Jordan Brand committed to improving retro releases with its Remastered program in 2016, successfully bringing back the “White Cement” with accurate materials and branding.
With the 2025 launch, Jordan Brand aims to deliver yet another authentic homage to its legacy, helping fans relive the storied past of this iconic silhouette. The excitement around the upcoming release highlights the enduring appeal of the Air Jordan 4 and the brand’s dedication to honoring its history while appealing to the new generation of sneaker aficionados.