Joey Chestnut is set to make his highly anticipated return to the Nathan’s Hot Dog Eating Contest, a competition he has dominated for years, as PETA stages a protest in the vicinity. The event promises to attract a larger audience this year, not just for the thrill of the contest but also due to the presence of animal rights activists.
According to a PETA spokesperson, the organization plans to be at Coney Island on Friday, distributing vegan hot dogs to attendees. Their initiative aims to promote a “free, flavorful Fourth that is also animal-friendly,” encouraging spectators to embrace plant-based diets. Tracy Reiman, PETA’s executive vice president, emphasized the importance of letting “freedom ring for all” by advocating for animal peace during the holiday festivities.
This isn’t the first time PETA has made its presence felt at the hot dog contest. In fact, past demonstrations have included handing out vegan hot dogs and engaging with attendees about veganism. Notably, in 2021, PETA set up a stand nearby to reach out to potential supporters of a plant-based lifestyle.
While protests can be passionate, they haven’t always been peaceful. In a past incident in 2016, a protestor interrupted the contest, leading to a brief altercation with Chestnut, who apprehended the individual until security could intervene.
Chestnut’s return is particularly noteworthy following a temporary ban in 2024 from Major League Eating due to his endorsement deal with Impossible Foods, a competitor of Nathan’s. With Chestnut’s legendary 16 victories in 17 years at the contest—his only defeat occurring in 2015—anticipation is high for his performance this year. It remains to be seen if he’ll share a moment with PETA’s mascot, Tommy Tofu, post-event, further bridging the gap between competitive eating and plant-based advocacy.
As the Fourth of July festivities unfold, the combination of Chestnut’s competitive spirit and PETA’s message brings an interesting dynamic to this traditional American event. With the spotlight on him, Chestnut’s actions may potentially spark conversations about eating choices while still celebrating the holiday’s spirit.