Jet2 has captured the attention of vacationers this summer, especially on TikTok, where their catchy slogan “Nothing beats a Jet2 holiday” has become a viral sensation. The airline, known for its affordable flights across Europe, has inspired thousands of users to share funny vacation-themed bloopers and memes set to the tune of Jess Glynne’s 2015 hit “Hold My Hand.” This surge of activity has resulted in over 1.2 million videos related to their ad on the platform.
As air travel anxiety becomes a common experience for many, these humorous clips focus on travel mishaps, providing a light-hearted take on the frustrations associated with flying. The popularity of Jet2’s catchy jingle has also been noted in articles from outlets like Vulture and Forbes, highlighting its status as a summer anthem this year.
Jet2’s advertising strategy, marked by its frequent presence on UK television since 2015, has paid off; the original commercial from 2022 has amassed over a million views on YouTube. Voiceover artist Zoe Lister, the vocal talent behind the iconic commercial, has embraced the trend, appearing in various media opportunities to celebrate its viral success.
In a brilliant marketing move, Jet2 has tapped into this TikTok phenomenon by launching a lip-sync challenge and a £1,000 giveaway on the app, effectively turning their newfound popularity into increased engagement and publicity. As Jet2 reports a record year for profits, their ability to leverage social media trends demonstrates the potential for creative marketing to resonate widely and engage audiences in fun and interactive ways.