Travel journalist Claire Dodd, known for indulging in opulent getaways, recently praised Jet2 Holidays, the UK’s largest budget tour operator, calling her experiences with them “a fricking delight.” She highlighted the pleasant customer service at the airport, where staff greet travelers with enthusiasm and ensure smooth transitions, in stark contrast to the often begrudging service from budget airlines.
Since its inception in 2007, Jet2 Holidays has gained a devoted following by offering well-organized package holidays that include flights, accommodation, and transfers, making it an attractive option for British vacationers. Recently, Jet2’s popularity surged beyond the UK thanks to a memorable advertisement aired in January 2024, depicting a family experiencing joyful moments while traveling, which has since inspired countless memes and gone viral on social media platforms like TikTok.
Among the viral content, even actor Jeff Goldblum contributed to the fun by posting his own version of the ad, dubbed “Jeff2 Holidays.” Users frequently parodied the ad, juxtaposing the cheerful audio with clips of travel misadventures, creating a blend of humor and nostalgia.
Both customers and travel professionals have praised Jet2 Holidays for its straightforward booking process, which alleviates common travel stresses, as demonstrated by Dodd and fellow traveler Tanya Kirk, who spoke positively about the helpfulness of Jet2’s staff in resolving issues during their travels.
Jet2 Holidays stands out not only for its affordability but also for the positive experiences reported by passengers. According to Which? Travel, Jet2 is consistently rated among the best in customer satisfaction for short-haul flights in the UK, thanks to its friendly staff and accommodating service. Passengers have also flocked to the airline for its smooth operations and reliable package deals that take travelers to Europe’s most sought-after destinations.
With a fleet of 120 aircraft and nearly 115,000 flights carrying nearly 19.4 million passengers in 2024, Jet2 continues to thrive in the competitive travel sector. The catchy theme song, “Hold My Hand” by Jess Glynne, further adds to its appeal, creating a whimsical ambiance that sticks with travelers long after their holiday ends.
In a time when travel can often feel daunting, companies like Jet2 Holidays are a reminder that joyful experiences and stress-free vacations are still possible. Their rise to fame is not merely fleeting; it reflects a genuine connection with travelers looking for reliable, cheerful service in their holiday pursuits.