A new meme phenomenon has emerged on TikTok, originating from a Jet2 travel commercial that aired in December 2022. Users are sharing humorous videos paired with the phrase, “Nothing beats a Jet2 holiday,” delivered in a playful British accent while showcasing a variety of vacation mishaps.
The original Jet2 commercial, which features the catchy tune “Hold My Hand” by Jess Glynne, highlights travel deals from the U.K.-based discount airline. The commercial was later shared on YouTube in January 2024 and gained traction on TikTok by August of the same year. The meme officially started to gain popularity in late 2024, with a notable post showing a person being chased by an angry camel in the desert, which amassed over 3.7 million likes within a year.
As of mid-July 2025, the meme has exploded, with over 1.3 million videos created using the audio clip. Google Trends indicates a significant rise in searches related to “Jet2holiday,” reflecting the meme’s viral status. Jet2 capitalized on the trend by producing their own TikTok video, which itself garnered a whopping 12 million views.
This trend represents not just the playful spirit of internet culture but also highlights the effectiveness of advertising that resonates with audiences, turning commercial content into shareable memes.
Overall, the resurgence of the Jet2 holiday meme reinforces how creative reinterpretations of marketing can capture public interest, spurring both engagement and entertainment across social media platforms.