Jennifer Jacobs is making a significant return to the fitness scene, but this time, she is heading back to Ladder, the fitness platform she initially joined during its launch in 2020. Having left Peloton in 2019 after three years as an instructor, Jacobs sparked a buzz when she teased fans with an Instagram video alluding to a potential return to Peloton, referencing it as “the world’s best fitness brand”. However, she later clarified that her commitment lies with Ladder, stating, “I’ve believed in Ladder since day one.”
Jacobs recalls that she was integral to Ladder’s early development but left in 2021 to pursue a dream project, an on-demand video program known as Job1. After nurturing her own brand, The J Method, she kept an eye on Ladder’s evolution and felt compelled to return, believing the platform was on the verge of something groundbreaking.
In line with Jacobs’ return, Ladder launched an initiative called “Ditch the Bike,” offering Peloton members three months of free access—a clever nod to their ongoing friendly rivalry. This campaign echoes previous interactions between the two brands, emphasizing a lighthearted competition.
Jacobs’ new program at Ladder, named Team Endure, focuses on creating lean muscle while catering to busy lifestyles. Workouts are designed to be efficient, lasting 30 minutes or less, and blend hypertrophy with functional training. Jacobs assures that it is adaptable for all fitness levels, making it accessible and effective for everyone.
The return marks an exciting chapter not only for Jacobs but for Ladder as well, as they aim to foster communities that promote sustainable fitness. Jacobs is enthusiastic about helping others achieve their health goals and feels her career move, while risky, is fundamentally rewarding. She emphasizes that this new venture transcends simple workouts, envisioning it as a movement aimed at making fitness accessible and inspiring for all.
This development is a positive omen for those in the fitness community as it highlights the growing trend of platforms emphasizing inclusivity and support in health and physical wellness.