Boston Celtics star Jaylen Brown has found himself at the center of social media attention recently due to his hairline. During a lighthearted moment on his Twitch stream, Brown addressed the commotion stemming from a couple of games where fans noticed an unusual black hair product on his opponents’ jerseys.
The situation first caught fans’ attention during a matchup against the New York Knicks, where Brown’s hair product incident occurred while playing against OG Anunoby. Another similar occurrence took place in a game against the Detroit Pistons. As the chatter swirled online, Brown took the opportunity to engage with his fans.
On Tuesday, ahead of his live stream, Brown shared a playful image on X, the platform formerly known as Twitter, which featured scissors and combs. Throughout the stream, he humorously styled his hair and reflected on the unexpected attention his hair had garnered.
“I don’t know how we got here, bro,” Brown said during the stream. “I just turned 29. It all is happening fast to me … I used to make bald head jokes. I don’t know, maybe it’s just been catching back up. It’s karma.”
In a light-hearted jab, he referenced the increasing stress of being in the media spotlight and even joked about checking flights to Turkey—a known destination for hair transplants—wondering aloud about travel times before upcoming games.
Amidst the humor, Brown is facing significant pressure this season as Celtics superstar Jayson Tatum is likely to miss a majority of the games due to a torn Achilles. With Tatum out, Brown becomes the primary scorer for the team, who currently holds a 1-3 record early in the season, averaging 26 points per game. The Celtics will be looking to turn their fortunes around in their upcoming game against the Cleveland Cavaliers on Wednesday night.
The camaraderie and lightheartedness displayed by Brown during this situation not only showcases his personality but also serves as a reminder of the responsibilities and scrutiny that come with being an athlete in the public eye.