In 2025, both Norfolk State and Delaware State experienced significant surges in football attendance, fueled by the coaching careers of NFL legends DeSean Jackson and Michael Vick. The revitalization of interest in HBCU football was evident as both programs drew larger crowds, transforming their home games into sought-after events.
Norfolk State, under first-year coach Vick, witnessed an impressive attendance jump, with total figures reaching 106,062 over five home games. This marked a significant increase compared to the combined total from the previous two seasons, solidifying the Spartans’ position as one of the top teams in FCS attendance, averaging about 21,212 fans per game and ranking fifth nationally. The highlight of the season was their homecoming match against South Carolina State, which attracted 47,273 fans to Dick Price Stadium—almost double the turnout from two years earlier. Even during a challenging season, capped by a 1-9 record, Norfolk State continued to draw significant crowds, signaling a positive shift in fan engagement led by aggressive marketing and Vick’s celebrity status.
Delaware State’s attendance growth, while not as dramatic as Norfolk State’s, showed promising signs of improvement. For the 2025 season, the Hornets’ attendance for a marquee Thursday night game against Norfolk State at an NFL stadium hit 47,266, rendering it the most attended HBCU matchup of the week. This was a stark contrast to their typical home attendance, which saw an increase to 3,389 fans per game compared to 3,333 in 2024. The shift in Delaware State’s strategy to participate in larger venues highlights a desire to expand their fanbase and capitalize on unique opportunities to draw in more spectators.
The comparison of attendance figures between 2024 and 2025 reflects the significant turnaround at Norfolk State, where previous average home crowds hovered around 8,000 to 15,000, contrasting sharply with the 21,000 average they achieved this season. Surprisingly, even with the team’s struggles on the field, the attention surrounding Vick transformed home games into experiences that attracted fans.
Both programs demonstrate a vital trend in college football, emphasizing the influence of star power and strategic outreach in enhancing fan engagement. The enthusiasm surrounding Norfolk State and Delaware State reveals a broader positive narrative for HBCU athletics, showcasing that when high-profile names and compelling games are on display, fans will turn out in increasing numbers. This vibrant atmosphere signifies hope for the future of HBCU football as both teams leverage their growing popularity to cultivate strong community support.