Jack in the Box, the beloved fast-food chain that began its journey in 1951 in San Diego thanks to founder Robert O. Peterson, is gearing up to celebrate a remarkable 75 years in business. Renowned for its delicious burgers and shakes, as well as for introducing the drive-thru speaker box, Jack in the Box has expanded to approximately 2,200 locations, ranking as the 23rd largest restaurant chain in the U.S. based on sales, according to Technomic data.
In a year-long celebration, Jack in the Box aims to show appreciation for its fans, whom they credit for their enduring success. Ryan Ostrom, the chief customer and digital officer, articulated the spirit behind the festivities: “For 75 years, we’ve delivered craveable experiences that are anything but ordinary, and our fans have loved us for it. This year, we’re giving back bigger than ever, with the return of cult-favorite items, exclusive Jack Pack rewards, and plenty of unexpected moments.”
One of the highlights of this anniversary celebration is the much-anticipated return of the Chicken Supreme, a sandwich featuring a crispy fried chicken filet complemented by Monterey Jack and Swiss cheeses, lettuce, and tomato, all on a toasted whole wheat bun. Originally introduced in 1980 and retired in 2004, the Chicken Supreme will be available in three delightful combo options, allowing fans to savor this cherished item once again.
Additionally, to enhance the experience, Jack in the Box will introduce limited-edition collectible bag charms, referred to as Jibbis, with each Chicken Supreme Munchie Meal. Customers can collect different versions, including the rare “The Boss.”
On January 6, Jack in the Box will also offer an enticing deal of two tacos for just 75 cents, available exclusively through their app. The year-long festivities will highlight the chain’s history through “75 Days of Trivia” in which customers can participate in trivia questions to unlock daily offers.
The 75th anniversary celebration comes at a pivotal time for Jack in the Box as it implements a “Jack on Track” turnaround plan under new CEO Lance Tucker. Recent changes include the sale of Del Taco for $115 million, allowing Jack in the Box to concentrate on core operations. With plans to close up to 200 restaurants and enhance the overall customer experience, Tucker believes the anniversary events could contribute positively to the brand’s revival.
As Jack in the Box looks forward, the company is set on incorporating more innovative menu items and improvements, aiming for a transformative exit from 2026. With the anniversary marking a significant milestone, it serves as a reminder of the chain’s commitment to its customers and its potential for a bright future.