The Ministry of Youth and Sports has expressed alarm over the diminishing participation of iTaukei youth in traditional cultural protocols, highlighting the potential loss of vital knowledge and practices. Minister Jese Saukuru remarked that many young individuals are increasingly preoccupied with social media, leading to a decline in their interest in cultural traditions.

He emphasized the urgent need for programs designed to ignite interest among the youth and ensure their active engagement in cultural practices. Minister Saukuru also called on parents to strengthen their connection with their children, encouraging them to take part in activities that promote and preserve traditional knowledge.

The sentiment reflected in Minister Saukuru’s statements points to a broader concern for cultural preservation and the importance of fostering community ties among the younger generations. By implementing engaging programs and increasing family involvement, there is hope for revitalizing the interest in and transmission of iTaukei culture to future generations. This approach not only aims to sustain cultural heritage but also seeks to create a sense of identity and belonging among the youth.

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